Inside the D2C Revolution | Powered by Yotpo & Shopify Plus
Product
Brand
Community
Product
Brand
Community
Powered By
Yotpo & Shopify Plus
INSIDE THE

D2C Revolution

The strategies, insights, and tools behind the direct-to-consumer movement
Arrow shape
Revolutionary brands think differently about eCommerce.
Community
Read Story
Brand
Read Story
Product
Read Story
A New Era of eCommerce

With the growth of eCommerce, the buyer journey has become more complex and less predictable. Businesses that are not able to meet their shoppers where they are and interact with them on their terms are quickly losing ground to a new set of fast-growing brands. These direct-to-consumer brands have cracked the code on growth by building an authentic, agile, and scalable alternative to old school retail.

Seeing the fate of big box retailers as a warning sign, they created businesses that are not meant to compete on price, functionality, or fulfilment alone. Instead, they focus on the game-changing experiences they can provide by developing a genuine, direct connection with their customers.

$2.68B
Total acquisition spend on leading D2C brands
Arrow shape
$2.2B
Total value of VC funding for leading D2C brands
Arrow shape
Yotpo & Shopify Plus
What Makes a
Brand Revolutionary?
The direct-to-consumer revolution is powered by brands that are using their customer relationships to propel every aspect of their business: from their website to their product, and every touchpoint in between. They seek out the technology that allows them to meet their customers where they are and to build relationships at scale. Together, Yotpo and Shopify Plus are highlighting three fast-growing brands that have made their customers the center of their business. Chubbies has built a community of loyal, passionate fans. Pura Vida has crafted a brand that 1.5 million Instagram followers fall in love with again and again. And Cupshe has gone as far as pivoting their product line to meet and exceed customer expectations.
Logo
Logo
Logo
Community
Established
2011
Location
San Francisco
Employees
55
Instagram
447K
“We want to be friends with our customers. We want to have that relationship be as similar to friends communicating with each other as we possibly can get.”
Tom Montgomery
Co-founder & CMO
Scaling a Community-Driven Brand

Chubbies exploded onto the eCommerce scene eight years ago with a line of brightly colored short-shorts for men. They’ve since expanded their offering to include bathing suits, sportswear, and women’s swimwear, all the while growing a fiercely loyal community of ambassadors and fans.

Chubbies has grown their customer base from a group of students on campus to an international community by paying careful attention to site data and consulting with their customers throughout the journey. Everything from their email marketing strategy to product ideas, modeling campaigns, and brick-and-mortar locations has been built in tandem with their community.

arrow
pic
pic
50%
YoY
SALES GROWTH
12
BRICK-AND-MORTAR LOCATIONS
“As a direct-to-consumer business, we are obsessed with customer feedback. Our partnerships with Shopify Plus and Yotpo really get us as close to the customer as possible.”
Kit Garton Director of Merchandise Planning
Related Reads
Taking Your Experience From Click to Brick
Chubbies Co-founder Rainer Castillo shares the insider scoop on their winning physical retail strategy.
Read more
eCommerce Automation Checklist
See how brands like Chubbies manage customer relationships at scale with Shopify Plus’ exclusive eCommerce automation tool.
Read more
Brand
Established
2010
Location
La Jolla
Employees
32
Instagram
1.5M
“We obsess over brand. We obsess over customer experience and making sure that the whole imagery is consistent, the brand messaging, the tone, the copy."
Griffin Thall
CEO & Co-founder
Building a Bulletproof Brand

Pura Vida was born out of a college trip to Costa Rica. Now, the multi-million dollar accessories brand is the number one Google search result for the word “bracelet.” Their path from selling 400 bracelets out of a suitcase to a successful international business has relied in large part on customer-centric brand-building.

Pura Vida’s founders know their customer inside and out. They encourage top shoppers and micro-influencers who embody the Pura Vida lifestyle to create and share compelling content. That content is then incorporated into their highly customized website, where it invites new shoppers to become a part of the Pura Vida experience.

arrow
pic
pic
230,000
Reviews collected
>$1.5M
donated
“Since being on Shopify as well as Yotpo, we've grown 1,500% over the last five years.”
Paul Goodman Co-founder & CFO
Related Reads
Making Friends With Influencers
Pura Vida CEO Griffin Thall gives you a behind-the-scenes look into his brand’s super successful influencer strategy.
Read more
The Holiday Pre-Season Playbook
Win over your customers with the holiday eCommerce strategies of Pura Vida and 50 other high-growth brands.
Read more
Product
Established
2010
Location
Los Angeles
Employees
200
Instagram
804K
“You have to be fanatic about understanding who your customer is, what they want, and even more importantly, what they're saying about you.”
Aaron Watkins
President, US Office
Nailing the Product Feedback Loop

Cupshe was founded in China in 2014. Selling both apparel and swimwear, they experienced phenomenal growth right off the bat. After their initial success, they made plans to expand into the US and Australian markets.

International expansion prompted the brand to conduct a deeper analysis into what their new customers wanted and expected. After studying return rates and reviews in depth, they realized their shoppers were looking for swimwear more than anything else. Since customer opinions and feedback are the brand’s guiding force, Cupshe pivoted their product to become swimwear-only — and the move paid off in spades.

arrow
pic
pic
4x
higher CVR on product pages with Yotpo widgets
101%
increase in US Sales
“Shopify Plus and Yotpo have really made it possible for us to not just talk to the customer but to feel like we have a two-way relationship with them.”
Ariana Gomez Content Strategist
Related Reads
Cupshe’s Move Into the US Market
Find out how BVAccel, Yotpo, & Shopify Plus helped Cupshe build trust in a new audience.
Read more
The Global eCommerce Playbook
Learn how Cupshe and other high-growth brands expanded on a global scale with the help of Shopify Plus.
Read more
Powered By
Yotpo & Shopify Plus

Shopify Plus and Yotpo power the world’s fastest growing brands. Combining Shopify Plus’ intuitive enterprise commerce platform with Yotpo’s advanced solutions for reviews, visual marketing, loyalty, and referrals gives you the powerful technology you need to build great customer experiences. Find out how to scale the right way with Shopify Plus and Yotpo.

Icon
Hundreds of shared customers
Icon
Partnered with the best tech in the industry
Icon
More than 1M reviews and photos generated
Icon
Leading the way in eCommerce innovation
Icon
Hundreds of shared customers
Icon
Partnered with the best tech in the industry
Icon
More than 1M reviews and photos generated
Icon
Leading the way in eCommerce innovation
Yotpo & Shopify Plus
Ready to become a revolutionary brand?
Thank you for contacting us.
We'll get back to you shortly.